Selling a home in Chicago comes down to a handful of things done well: the right price, a home that looks its best, and marketing that puts it in front of the right buyers on day one. Here's exactly how Camille Canales and our team do it, including how we sold a Logan Square condo in a single day.
Want to know what your home could sell for? Get a free home valuation or call (773) 232-5282.
Step 1: Build a Custom Selling Strategy
Every sale starts with a conversation. We sit down with you to understand your timing, your motivation and what you need from the sale, whether that's the highest possible price, a fast close or a move timed around your next home.
Then we pair that with data. We price from the comps up, using recent sales, active competition and pending deals near you, and build a marketing plan specific to your property. Many sellers start with our 3-Phased Marketing approach, which can include testing your price quietly through Compass Private Exclusives before the home goes public.
The best first step is a free home valuation so you know where your home stands.
Step 2: Make a Great First Impression
Before the photographer or the first buyer walks in, we bring in a professional cleaning crew to clean the home top to bottom. A spotless home photographs better, shows better and tells buyers it's been cared for, and that confidence shows up in their offers.
We'll also flag any small repairs worth making before you list, and which ones you can skip. If updates make sense, Compass Concierge can front the cost with no upfront payment and no interest.
Step 3: Stage the Home
Staging is our secret weapon. We work with professional stagers who bring in furnishings that make a house feel like a home and show buyers how each room can be used.
Still living there? We've got you. Our interior designers work with what you have, rearranging and editing so your home is magazine-ready without moving you out.
It pays off. Homes our team staged in 2025 sold for an average of $13,667 over list price and spent an average of 4.8 days on the market. See the full numbers in Home Staging in Chicago: Does It Really Work?
Step 4: Professional Photos, Video and Floor Plans
Most buyers decide whether to see a home based on what they see online. Every Camille Canales Group listing includes:
- Professional photography that shows the home's light, space and best features
- Video for listing sites and social media
- Floor plans so buyers understand the layout before they visit
See how it looks on our current listings.
Step 5: Host an Open House Buyers Remember
Our open houses are events. We bring in bites and drinks from local businesses, welcome buyers and neighbors, and have fun doing it. A memorable open house keeps your home top of mind when buyers compare what they've seen that weekend. Visit a CCG open house and see for yourself.
The Results
- 101% average sale-to-list price across our team's listings
- $13,667 average sold over list price for homes we staged in 2025
- 1 day to sell the Logan Square condo featured in the video
Browse homes we've sold and read what our sellers say.
Selling Your Home FAQ
How long does it take to sell a home in Chicago?
It depends on price, condition and neighborhood. Well-priced, well-prepared homes often go under contract within days, and a financed sale typically closes about 30 to 45 days after that. Our staged listings averaged 4.8 days on the market in 2025.
Do I have to move out to stage my home?
No. For occupied homes, our designers rearrange and edit what you already have and add a few key pieces, so the home shows well while you're still living in it.
Who pays for cleaning, staging and photos?
Professional photos, video and floor plans are included with every listing. For cleaning, staging and pre-listing updates, Compass Concierge can cover the cost up front so you repay it when the home sells.
How do you decide on a list price?
We prepare a comparative market analysis based on the sales closest to your home, current competition and your home's condition and features, then recommend a price range with the reasoning behind it.
More questions? See our Chicago real estate FAQ.
Let's Talk About Your Home
If you're ready to sell with a boutique team that's strategic, data-driven and a little obsessed with results, let's talk. Request your free home valuation, call Camille Canales and our team at (773) 232-5282, or email [email protected].
