ONLY ON COMPASS
Selling your home is one of the most important decisions you'll make. You should get to choose how and when it's marketed, based on your goals and timeline.
The Compass 3-Phased Marketing Strategy is a structured way to validate your price, build early demand and position your home for a strong public launch. Camille Canales and our team use it to help Chicago sellers protect their home's value while still reaching the widest pool of buyers.
Traditional listing methods force a tradeoff: protect your home's value by keeping it quiet, or maximize exposure and risk racking up days on market and visible price drops. With Compass, you don't have to choose.
The result is stronger positioning, more negotiating leverage and the best opportunity to get your ideal price and terms.
PHASE 1 · COMPASS PRIVATE EXCLUSIVE
Share your home exclusively with 340,000+ agents to gain early exposure, test pricing and make adjustments, without public days on market or a visible price-drop history. Learn more about Compass Private Exclusives.
PHASE 2 · COMPASS COMING SOON
With pricing validated by real market response, your home launches publicly on Compass.com and Redfin.com, reaching 60M+ unique monthly buyers while staying protected from days on market.
You may opt out of syndication to Redfin.com at any time.
PHASE 3 · PUBLIC WEBSITES
Backed by early demand and a price the market has already endorsed, your home enters the broader market, including the MLS and major listing sites, positioned to achieve the best possible price and terms.
The 3-Phased strategy is how we launch. Before Phase 1, we build your pricing strategy and get the home ready:
See the full process, with video, in How We Sell Chicago Homes.
Want to test your price before going public?
Start with a free home valuation, call (773) 232-5282 or email [email protected].
A listing shared only with Compass agents and their buyers before it goes public. It lets you test your price and gather feedback without building days on market or a public price history.
No. During Phase 2, your home is visible on Compass.com and Redfin.com while staying protected from days on market.
No. The strategy is flexible. We'll recommend an approach based on your home, your timeline and current market conditions.
Yes. Private Exclusives and Coming Soon are Compass programs, available when you list with a Compass agent.
More questions? See our Chicago real estate FAQ or browse homes we've sold.
Talk to Camille Canales and our team about launching your home with the 3-Phased Marketing Strategy. Call (773) 232-5282, email [email protected], or meet our team.